This course explores the role of social media in modern communication, examining its impact on society, culture, and interpersonal relationships. Students will learn to critically analyse social media platforms, strategies, and trends, while developing effective communication skills for digital environments.
One presentation, two assignments and one final will be applied within the scope of the course.
- Presentation %10
- Assignment 1 %25
- Assignment 2 %25
- Final Exam (written) %40
The course will be covered with lectures, class discussions, group activities, assignments, presentation and final exam.
By the end of the course, students should be able to:
- Demonstrate a comprehensive understanding of social media: Explain the evolution and significance of social media in modern communication and identify the key features and functionalities of popular social media platforms.
- Critically analyse the impact of social media on society and culture: Assess the influence of social media on cultural norms, social behaviours, and the formation of public opinion.
- Examine the role of social media in shaping interpersonal relationships: Analyse the effects of social media on personal relationships, communication patterns, and social support networks.
- Evaluate social media strategies and trends: Assess various social media marketing and communication strategies used by individuals, businesses, and organizations.
- Develop effective communication skills for digital environments: Demonstrate proficiency in crafting engaging and persuasive content for social media platforms.
- Identify ethical considerations in social media use: Recognize ethical challenges related to social media, including privacy concerns, responsible digital citizenship, and the spread of misinformation.
- Analyse the impact of social media on politics and activism: Assess the role of social media in political campaigns, citizen journalism, and social movements.
- Apply social media analytics to measure success: Utilize social media analytics tools to track performance and evaluate the effectiveness of social media campaigns.
- Understand the role of influencers in digital marketing: Analyse the role of influencers and content creators in social media marketing and evaluate the ethics of sponsored content.
- Navigate social media in times of crisis: Develop crisis communication strategies for social media platforms and handle crisis situations effectively.
- Examine cross-cultural communication on social media: Evaluate the challenges and opportunities in conducting international social media campaigns and engaging diverse audiences.
- Predict future trends in social media and communication: Identify emerging social media platforms and technologies and assess their potential impact on communication and society.
Read the materials before you come to class, please.