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In light of the findings of my study, it was unexpected to observe that branding in academic life was regarded as being of greater value than academic studies. There are occasions when one is aware of a situation but hesitates to speak up. This is one such example.

I will begin by outlining the content of my research. I conducted an ethnographic study on the difficulties encountered when writing articles within an academic context. I am unable to provide comprehensive details at this stage, as my article has not yet been published. However, I am compelled to reflect on the significant challenges I have identified, as evidenced by the findings.

The findings of my research indicate that publishing in a journal included in the Social Sciences Citation Index (SSCI) is a crucial step for academic advancement. The question thus arises as to whether the objective of publishing in SSCI is to demonstrate academic competence or to gain approval from the ‘commercial’ field with regard to one’s academic competence. In this context, a situation emerges that is perceived by academics but is reluctant to be acknowledged.

Is the commercialisation of academia an appropriate strategy?

It seems prudent to consider this question from the following perspective. The question thus arises as to whether the objective of the academic is to generate commercial profit or to conduct research on a subject of personal interest and present the findings thereof. At this juncture, it is pertinent to inquire as to the veracity of the publication impositions within the ‘education sector’. The pursuit of knowledge has become subsumed by the pursuit of profit. Consequently, the reliability of the academy is called into question, and the difficulty of accessing quality information has increased in an environment of unqualified publications made by impositions. It is important to acknowledge that there may be ‘academics’ who espouse the view that all is permissible in trade.

I am writing to inquire about your perceptions of the current state of the academy. I would be most grateful if you could provide me and our readers with your opinion on this matter.

 

Is the commercialisation of academia an appropriate strategy?

It seems prudent to consider this question from the following perspective. The question thus arises as to whether the objective of the academic is to generate commercial profit or to conduct research on a subject of personal interest and present the findings thereof. At this juncture, it is pertinent to inquire as to the veracity of the publication impositions within the ‘education sector’. The pursuit of knowledge has become subsumed by the pursuit of profit. Consequently, the reliability of the academy is called into question, and the difficulty of accessing quality information has increased in an environment of unqualified publications made by impositions. It is important to acknowledge that there may be ‘academics’ who espouse the view that all is permissible in trade.

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I am writing to inquire about your perceptions of the current state of the academy. I would be most grateful if you could provide me and our readers with your opinion on this matter.

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